Spudnik

Art Director: Paul Sheriff
Photography: Austen Hart

Spudnik is a fictional baked potato restaurant based on the 1960s space race between the United States and the Soviet Union. I chose to utilize the militia and political aspect of the space race, and emphasized industrial cues to indicate that history of the space race. The menu is reminiscent of a clipboard holding top secret government documents, and is meant to be an educational guide to the first people and animals who went up in space. Other packaging included a bag and two takeout containers, one for the baked potato and one for the drink.