Art Director: Jason Kernevich
Photography: Heather Shertzer
Snipe Hunt is a starter kit for the amateur cryptozoologist and my senior thesis. Its branding features an illustrated guidebook, a foldout map, packaged bait and evidence bags, and a telescope. The name is meant to allude to elusiveness of proof of these creatures, and as a result the packaging features quick glimpses at cryptids peaking out from between the trees.